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How To Prepare For Black Friday

We want you to crush it this Black Friday and Cyber Monday, so we strongly encourage you to start preparing your store now. We know that Intuitive Shipping is a mission-critical app. If our servers go down, you cannot make a sale.

We don’t take this lightly.

We’ve invested heavily in Black Friday/ Cyber Monday to set all of our merchants up for success. As this important time of year quickly approaches, we want you to have the confidence that all of your partners are ready to support you.

Ask Questions

Here are a few questions that you can ask all of your third-party apps providers to make sure that they’ve also completed their own BF/ CM preparation.

  • What hosting company do they use? Cloud hosting is key here – shared/VPS hosting does not scale well and has no proper failover.
  • Has a third-party agency reviewed their server architecture? This is critical for any app like ours that directly impacts checkout.
  • If not, do they have a server architect on their team who has reviewed their setup?
  • Will they offer 24/7 support?
  • Have they performed load testing on their servers to ensure they can handle the rush?
  • Are their servers scalable to ensure your customers don’t bounce due to increased loading times? Every second of loading time contributes to customers abandoning their cart.

Not every app requires this much preparation, but it’s best to do your due diligence to ensure you have a successful and worry-free Black Friday and Cyber Monday!

Prepare for Flash Sales and High Sales Volumes

If your Black Friday sales strategy includes having a Flash Sale or if you’re expecting a large increase in sales orders, it’s important to make sure that you’re prepared. Shopify recommends that you make special preparations if you expect ‘over ten times your usual daily sales within two hours or less.’

Shopify’s third-party App developers, including Intuitive Shipping, are limited by the number of API requests that can be submitted. That means, if you get an unusually high number of checkouts at the same time, it could cause Intuitive Shipping to stop returning shipping rates.

  • If you’re a Shopify Plus merchant, notify your Merchant Success Manager and ask to have the API request limit temporarily increased.

Following these important steps will help ensure that your customers have a smooth checkout and that your sale is a successful one!

Updated on December 4, 2019

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